Tuesday, October 9, 2012

Learn Business Planning and Marketing from the Experts!

Join Horticultural Business Consultant, Frank Crandall and Advertising Design Consultant, Anne DiFrancesco for “Business Essentials: Pricing and Marketing Your Landscaping Services for Success” on Friday, November 9 from 9:00am to 1:00pm at 16 Meriden Road, in Middlefield, CT.  This workshop, hosted by the Organic Land Care Program of the Northeast Organic Farming Association, is for and land care business professionals seeking further guidance on business management and marketing. 

Frank Crandall owns Horticultural Solutions based in Wakefield, RI and has 38 years of experience running an award winning landscape design, construction and maintenance firm.    Crandall offers Growth, Effectiveness, Management (GEM) Seminars for professionals in the horticultural field each year and authored “The Essential Horticultural Business Handbook”.  Crandall will be teaching about business pricing, estimates and planning with a focus on pricing organic services.

Anne DiFrancesco is founder, owner and creative director of A&M Studios Inc., an advertising design studio in Westport, CT that serve clients with small and large businesses including Lipton Foods, Hoffman Landscapes and Pitney Bowes. DiFrancesco will instruct on the topics of branding, appearance in the marketplace, defining a target audience and design of print advertising, web design and tracking these marketing avenues.

The workshop will conclude with a panel including Crandall, DiFrancesco and Laurence Coronis, owner of Coronis Consulting in Wilton, New Hampshire, a horticultural consulting firm.  The panel will answer questions from audience members with business and marketing advice.  Attendees will also receive a packet of templates and forms to be personalized for use at each attendee’s business.   

The workshop will be held at 16 Meriden Road in Rockfall, CT at the Connecticut Forest and Park Association’s classroom.  The workshop cost is $80 for NOFA Accredited Organic Professionals and NOFA Members and $90 for the public.  For more information or to register visit organiclandcare.net /education/advanced-workshops or call the NOFA Organic Land Care Office at 203-888-5146.  The Organic Land Care Program hosts workshops, conferences and courses to educate organic landscapers  and homeowners in the northeast.