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1) How was your business year in 2016?
1) How was your business year in 2016?
In 2016 many of the goals I had in the
works over the last several years came together. We had an incredible diverse
team. They were loyal, knowledgeable, friendly, reliable and passionate. Our clients
and their projects could not have been more supportive of our continued mission
to make the environment a cleaner, safer and more beautiful place through regenerative
land care. We did run into more emphasis on budgeting than normal, but it only
challenged us to be more creative with our services.
2)
Share something that you learned last year,
whether about horticulture or the horticultural business.
A lesson that has come up
throughout my career is that it is so important to communicate well. Helping to
set and understand your client’s expectations is the first step to a successful
relationship. When a new project starts
your clients goals and yours should be aligned and realistic. This includes
cost, timing, and the finished product. Meadows, hugelkultur gardens, and
organic lawns are some areas where this was driven home for us over the last
few seasons. Construction and establishment
of these installations take time and money but the finished product is
beautiful and saves on both. This applies to many of our services!
3)
What are you looking forward to in 2017, and
what do you plan to do differently?
I am really looking forward to
continuing to increase living alternative lawns: Meadows, clover, ground
covers, edible gardens, native grass and perennials to our sustainable
landscapes. A proper alternative
lawn not only saves on water, fertilizer, and pesticide use but it is
beneficial to the earth and makes for gorgeous functional design! I also have a
renewed excitement for our container gardens. They were my first love and after
3 years and 2 moves our greenhouse is finally back up allowing us to grow
unique material and get really creative with our designs!
